Michelob ULTRA Taps SHRED and Hypebeast to Outfit Your Next Winter Getaway

Michelob ULTRA's Summit activation celebrates the 2026 Winter Sports through the closing ceremony. As the official beer sponsor of USA Hockey, Michelob ULTRA toasts to Team USAs historic return to the ice with its immersive activation, ULTRA Summit. To top off the festivities, the brand has teamed up with Hypebeast and sportswear brand SHRED for limited-edition collaborations to outfit athletes braving the elements this winter season.Whether you're hitting the slopes or gearing up for yo...